THE TEAM
Benson Fishman
Benson E. Fishman is a writer/producer with over 25 years experience in creating, developing, producing and delivering marketing and advertising communications programs for business and industry. He is the co-author of "Building a Dynamic Law Practice: Marketing and Advertising for Attorneys," published by John Wiley & Sons, New York, "The Complete Legal Kit," and "The Family Record Organizer" published by Running Press, Philadelphia.
He has ghost-written and participated in the development of instructional and educational training programs comprised of workbooks, audio and video tapes for such national figures as Charles Givens and Dr. Denis Waitley. In addition, he developed their marketing plans and prepared the marketing communications materials to promote their seminars, workshops and product sales.
He has written, designed and produced integrated marketing communications programs for all media including radio, television, print, direct mail and instructional multi-media presentations for a variety of corporate, retail and direct response clients, as well as having ghost written for professionals in the fields of law, medicine and dentistry. His advertising campaigns and direct mail programs have appeared nationally as well as, internationally in translation, in Europe, the Middle East, South America and the Far East.
His knowledge of all aspects of the publishing field, from concept development through final product, is extensive. He has created and published consumer, trade magazines, newspapers and newsletters, as well as specialty books and programs for a many national contemporary music groups including the Greatful Dead, The Who, and many others. He is the creator and publisher of "Healthy LifeStyles," an upscale full color, image building direct mail promotion in magazine format for physicians, dentists and other health-care professionals who want to position their practices for future growth.
He has both a Bachelor and Masters degree from Temple University. He is also the author of "SuperPaper," one of the nation's best selling training programs on discounted mortgages, and "UltraSmile: The Ultimate Dental Practice Building System," and a frequent guest lecturer on marketing and advertising at Columbia University, NY.
